PERSONALIZE YOUR PAGE

Your fundraising page is the hub of all your fundraising activity. It's also the place your friends and family will go to make their donation or join your team. So why not make sure your page reflects all the reasons why you are participating in Shannons Walk? Here are some simple instructions on how to personalize your page:

1. Log in athttps://secure.givelively.org/donate/acc-cure/shannons-walk-for-acc-cure, then click "I want to fundraise for this."

2. Update your page's title and tell your story.

3. Upload a profile picture.

4. Start sharing your page.

 

SET YOUR GOAL

It’s easier to set a goal for your fundraising with just a little planning. 

• Sponsor yourself 

Direct Asks

• Ask four relatives for $25 each 

• Ask five friends for $10 each 

• Ask three co-workers or neighbors for $10 each 

Email Campaign 

• $25 for every 10 emails you send 

Other Fundraising 

• Keep the change

• Corporate sponsor 

• Host a fundraiser

 

GET SOCIAL

With the click of a button, you can share your fundraising link with hundreds or thousands of people in your extended network.

Some Pro-Tips For Your Social Media Campaign

• Post often! Think about how quickly posts disappear from a newsfeed.

• Say thank you! Tag friends as they donate or join your team. This is a great source of appreciation and also an organic way to keep on posting your link!

• Don't just "ask." You decided to participate in Shannons Walk because of the incredible work happening at Moffitt Cancer Center. Share that 100% of the proceeds you raise will go to research or an exciting breakthrough happening at Moffitt. The more people know, the more likely they are to give!
   

Sample Message

As you know supporting Shannons Walk is something that is very important to me. That's why I'm excited, proud and getting ready to participate in Shannons Walk for ACC CURE this October, raising money for their exciting, groundbreaking programs seeking new cures and treatments to battle cancer. You can cheer me on by joining my team or making a donation by clicking my link. The best part? Every donation (including registration fees) goes directly toward funding the mission of Moffitt Cancer Center. Thank you!

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USING EMAIL

Email is still the best way to spread the word about your Shannons Walk fundraising. Below are some tips on how to have the most effective fundraising campaign as well as a sample email you can use to ask people to support your fundraising!

This should get you started:

Once you register
Personally email 5-10 very close contacts you are sure will make a donation. That way you can get a little bit of momentum before you reach out even further.

Week 1
Send an email to the next closest, most supportive members of your personal or professional network.

Week 2
Cast a wide net by sending an email to the entirety of your network.

Tips for Writing a Compelling Fundraising Email:

• Explain your cause for supporting the fight against adrenal cancer, supporting cancer research or Shannons Walk specifically.

• Tell your potential donors that 100% of the donations raised at Shannons Walk goes to the groundbreaking research at Moffitt Cancer Center.

• Know your audience. That might mean three different messages for three different sets of people, but sounding like yourself will always have better results!

• Always include a link to your personal fundraising page.

 

Sample Email

Dear Friend,

On October 5th, every step will count.

I'm proud and excited to be part of the 2019 Shannons Walk for ACC CURE event supporting Moffitt Cancer Center's groundbreaking research and mission to prevent and cure cancer. One hundred percent of the proceeds raised during Shannons Walk directly support translational research that goes straight from the lab to the patient. Now all I need is your support.

You know how important the fight against cancer is to me. <INSERT REASON FOR PARTICIPATION>. I'm asking you to cheer me on from the sidelines by making a donation to my personal goal of

<$INSERT GOAL AMOUNT>. I can't do this alone, and I know you'll be with me every step of the way!

Expect to hear from me again soon with exciting updates on my fundraising! Thank you for all your support.

 

RECRUIT

Whether you're recruiting team members or brainstorming possible donors, taking just a few minutes to jog your memory about all the people in your network will make your outreach that much more successful. Here are a few things to remember:

• Have a call-to-action. Make sure you know what you're asking people to do. Donate? Join your team? Both? Review your email, letter or social post and make sure you can spot "the ask."

• Keep it personal. Always let people know why you are participating in Shannons Walk. You can't expect them to support you if they don't know why you are involved.

• Make it easy. Include your fundraising link in all of your communications, so people can quickly take action.

• Don't be afraid to have a deadline. Challenge people to sign up or make a donation within the next 12 minutes, 12 hours or 12 days. Giving people some sense of urgency will help get them motivated.

 

KEEP IT UP

Okay, here's the hardest part. You've sent your emails; you've posted on social media; you've sent out a few letters. And you've raised some serious donations. But maybe you're only halfway toward your goal or you have just a few days left until Miles for Moffitt and could use a few more donations. Here's the thing: People want to support you! But life is busy, email boxes are inundated, and social media feeds quickly get clogged. Sometimes you need to ask more than once to break through the clutter and get those hard-earned donations.

Fundraising Milestones
Re-engage your audience as you reach specific milestones toward your goal progress.

• First donation!

• 25% to goal! 

• 50% to goal! 

• 75% to goal! 

• GOAL!
   

Time Until Event Day
Remind people how close the race is to make them feel a sense of urgency around donating.

• 2 months until event day!

• 1 month until event day! 

• 2 weeks until event day! 

• 1 week until event day! 

• Today's the day!
   

Use Thank You's
On social media, you can tag your donors to thank them for their contribution.
 

Content is King
In between specific asks, share stories about Miles for Moffitt or about the great work of Moffitt Cancer Center. You can also include team progress, pictures of your fundraising efforts and much more to engage with people throughout your Miles for Moffitt experience.

 

BONUS POINTS

Host a Fundraiser!
Want to do more than send emails and post to social media? You can host fundraisers with your friends, family or co-workers. Have a child in school? There are a lot of ways to get students involved in the fundraising game. The following are just some suggestions — the possibilities are as big as your imagination:

• Dress down day

• Game/trivia night

• Penny wars

• Bake sale

• Chili competition

• Happy hour

• Outdoor movie night

• Plant sale

• Community concert

• Gift wrap fundraiser

• Car wash

• Nearly new sale

• Volleyball/basketball tournament

• Pancake breakfast
   

Get a Corporate Partner!
There are so many ways to engage companies in your Shannons Walk fundraising. Here are just a couple:

Sponsorship
A lot of companies would love to partner your participation in Shannons Walk. It's a meaningful way for them to align their brand with an organization doing good work in their own backyard.

Matching Gifts
Thousands of companies have a matching gift program. Reach out to your company to see if they are willing to match your fundraising efforts and ask your donors to do the same. It's a simple way to double — and sometimes triple — your donations!